Hot Wheels ID Key Art
As part of the development team for the visual identity and marketing system for HWID at Cinco Design I produced this set of renders for the 4 hero cars that appeared in the main campaign. These also served as art direction for all the other cars in the product line.
As part of the development team for the visual identity and marketing system for HWID at Cinco Design I produced this set of renders for the 4 hero cars that appeared in the main campaign. These also served as art direction for all the other cars in the product line.
